UPMC Branding & Campaigns

A locally recognizable brand name with a global impact poses hidden challenges. UPMC has more than 40 hospitals and 800 doctors' offices, outpatient centers, and internal organizations all needing their own recognizable brand. The overall goal per each project was to take the singular brand and push it for each department and their individual needs. This is also when Alexa and Pantone 255C became best of friends.