Frankford Candy Social

Frankford Candy is a confectionery licensing company responsible for many of your favorite sweets. Working in partnership with major names like Disney, Dunkin, Nickelodeon, Mars, and more. Frankford, despite offering well-known products, suffered from minimal brand recognition. To address its limited visibility compared to these industry giants, Alexa and the team leveraged the power of social media. Using platforms like TikTok, Instagram, Facebook, X, Alexa successfully extended the company's reach and enhanced brand awareness exceeding the client's goals.

Fast Stats

51% increase in Instagram followers exceeding the goal of 10,000 followers.

Posted daily content to keep audience engagement up.

1500% increase in TikTok followers, boosting brand recognition to a new audience.

A Sample of Social Posts

A Sample of Social Videos

TikTok Videos

Campaign Credits:
Art Directors: Alexa Valenta, Kyle Huntzinger
Client: Frankford Candy
Date: Fall 2021 –Summer 2022
Agency: Hammer Marketing

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